The Event Business Blueprint.

The 6 weeks course for events professionals who want to scale their businesses, without sacrificing their personal life.

Scale your business. Up your profits. Keep your sanity.

You work in the events industry. Maybe you’re a newbie or maybe you’ve been building your business for a few years and you are now ready to up your game.

What are the perceptions of what is needed to be successful in the events industry?

Long hours?
No social life?
Minimal profit as you grind your way up from the bottom, because we all have to start there, don’t we?

Does that seem about right to you?

Let’s say your tenacity pays off and you land that client you wanted.

Pretty soon the joy of securing your customer, seeing the contract signed and the excitement of that deposit landing in your bank dwindles as the hours rack up and your hourly rate dips lower and lower.

Did you price the job properly in the first place?

Do you have the systems in place to be sure of this?

Now it seems that this business that started as a passion and filled you with joy and enthusiasm has rapidly becoming an energy sapping, social life swallowing beast that seems to be driving you closer to burnout with every day that passes.

But that just goes with the territory, doesn’t it?

In a word, no. It doesn’t have to.

You can scale your business efficiently, while attracting, and being booked by,

your ideal clients.

Let me bust a few myths. I fully understand why these perceptions persist.

But where to start?

Let’s start with what I hear so often - too often in fact!

“There is no time to learn, or invest in my business, because every moment I’m not out there busting my guts is spent chasing potential clients, who just don’t seem to convert into paying customers.”

What you really need is a blueprint, which is fortunate because that is precisely what I have for you here.

There are a number of definitions of blueprint in the dictionary but this is the one I like the best.

“A complete plan that explains how to do or develop something.”

This is what I love. Teaching a plan. A complete plan.

And this is what the Events Business Blueprint is. Your plan, not only how to “do” but how to “develop”, and then how to scale successfully and consistently.

About Me

So why me? What do I know about this stuff anyway?

Well, I’m Debbie and my love for anything creative led me to the events industry, where I have worked now for over 23 years.

I started the Qube Decor Group, the home of Qube Events & Productions 13 years ago while on maternity leave, with a goal of making a success of my company within 9 months, so I didn’t have to go back to work.

Guess what? I never went back!

I now plan and style over 300 events a year across the UK, am a two-time national winner of the Wedding Industry Awards for Best Venue Stylist in the UK, an official stylist of the National Wedding Show and a no.1 best selling author.

I have managed and styled corporate events for some of the UK’s major companies such as BMW, Avon, Mini and Unilever as well as styled several celebrity/footballer weddings and the Queen Charlotte’s ball.

So I guess you can say that 9 month challenge has turned out pretty well!

My other love is one that has grown through the two decades plus (gulp!) that I have been in the events industry, and that is helping other creative entrepreneurs to scale their businesses and convert enquiries into sales. This is what really gets my juices flowing!

Because of the lessons I have learnt over the years, I have a very clear idea of what works and what doesn’t work. What to do and what to avoid. So when I spoke to others who were struggling, I knew I had to find a way to share this information.

So, the seed of The Event Business Blueprint was sown.

Over 6 weeks, there are 6 recorded sessions focussing on a specific element of growing a profitable and sustainable events business.

These modules will help you to fine tune and strategise, guiding you on a journey from time starved and burnt out to confident and profitable.

Event Business Blueprint Modules

1. Mindset & Goal Setting

We’ll focus on knowing your mindset and why it is it worth investing your time and effort into it developing a positive mindset. It is this mindset that will dictate your success or failure, and how you cope with challenges.

2. Creating a Plan

Here we will delve into :

Who is your ideal client? (And equally importantly, who isn’t?)

What products and services they will need.

How will you sell these to them?

3. Building your Brand

This is huge. We will take a 360 degree view of your brand. Where to start with it, determining your story and what your brand represents. We will look at all the actual elements your business should have to create a rocking brand. This words perfectly if you are starting from scratch or equally well if you want to go through a rebrand, or just give your existing branding a little refresher.

4 - How to get Visible & Content Creation

You need to be seen by the people who you want to see you! But the sheer amount of work it takes to show up everywhere, every day can be overwhelming. We’ll discuss how to target the platforms that will work best for you.

If you don’t have the right content, potential customers may not understand your value. We’ll focus on how to align your messaging with your ideal client.

5 - Collaboration

We’ll look at how to grow your business through collaborations, especially with venues and suppliers. Successful collaborations lead to ideas being created, solutions being found, and common goals being shared. A truly successful collaboration will benefit both parties and the key here is open, honest, and productive communication.

6 - Sales Crash Course

We will take away the fear of selling so that we can set up to convert time and time again. Debbie shares her sales secrets that will ensure that your clients want to work with you. Learn how to sell to your ideal client & to convert enquiries into confirmed bookings.

Bonus Module - Managing your finances for increase profitability

Effectively managing your finances is, fundamentally, at the heart of any successful business. I’ll show you how to look at every element of your turnover and profit equation, making sure you know how to cost your services properly, with nothing overlooked. This module is taught by Profit First Professional Annette Ferguson (Chartered Accountant)

Bonus alert!

In addition to these sessions you will gain access to a library of training from a number of renowned events professionals. These are people who I have come to know over my years in the business. They are right at the top of their games, the perfect guides to accompany and steer you on your journey of growth.